The Advocacy League · Now forming the first cohort
ADVOCACY U
Power School
Learn your power. Build it. Use it.
Power is a language, and it can be taught. Power School is where everyday people learn to build collective power: organizing, advocacy, communications and narrative, campaign strategy, digital tools, marketing, and AI, everything it takes to move power, together. Advocacy U is the core track · the Digital Power Institute teaches digital advocacy, organizing, storytelling, and AI for Good.
The school
TWO TRACKS. ONE MISSION.
Why it exists
POWER MUST BE TAUGHT.
Most people were never taught how power actually works, how to organize, how a campaign moves, how to turn a story into change. Power School is built to close that gap: a place to learn your power, practice it, and use it to repair the systems that shaped your life. Founder Hannah Naomi Jones built the safety net she never had, and Power School is how it scales.
Founder & Dean
HANNAH NAOMI JONES.
National Political Strategist · Advocacy, Policy & Campaigns Architect · Narrative Power Storyteller · TEDx Speaker
Power School is led by Hannah Naomi Jones, and taught alongside a growing facultyof organizers, advocates, faith leaders, strategists, and culture-makers drawn from the movements she's helped lead. The people who do the work, teaching the work.
Join the faculty →How we teach
MODULES. MASTER CLASSES. A LIVING LIBRARY.
Modules
Short, powerful lessons, TED-talk style, you can watch, run, and share. Learn a skill, then use it.
Master Classes
Deeper sessions with leaders who shaped real campaigns, strategy, narrative, organizing, and the tools behind the wins.
Resource Guide
A running, curated guide, readings, tools, templates, and references, that grows with every cohort.
Courses
THE CATALOGUE.
New courses added every cohort.
Core
The core curriculum, start here.
Advocacy 101
The fundamentals, how change happens and how to make it.
Power 101
What power is, who holds it, and how it moves.
Power Building
Build a base and the collective power to win.
Organizing & Leadership
Lead people, run campaigns, and develop other leaders.
Digital Organizing
Build and move a movement online, from list to action.
Storytelling
Turn your story into a force that moves people to act.
Media Training
Own the mic, interviews, messaging, and staying on point.
Self-mastery & leadership
Lead from your authentic self, develop the person behind the advocate.
Discovering Your Authenticity
Hannah’s TEDx framework, uncover your passion, gifts, purpose, and impact, and lead from your authentic self.
Leadership Development
Grow into a leader who develops other leaders.
Purpose & Power
Turn your why into fuel for the long fight.
Systems & repair
Understand the systems that shape our lives, and how to repair them.
The Eight Systems of Repair
Map harm, accountability, and repair across all eight systems, Public Health, Wealth, Justice, Education, Media & Narrative, Environment, Faith & Theology, and Power & Governance.
Repair & Reparations
The case for repair and how to advance it in policy.
A Fight for All of Us
The multi-issue, multi-generation framework for systemic change.
Advocacy Day
Design and run a high-impact advocacy day, start to finish.
Advanced, for organizations & leaders
Applied, deeper courses (102 / 201 / 202) for organizations, teams, and leaders, offered as paid trainings and cohorts.
Power Mapping & Power Analysis (201)
Map the field, find the leverage, target the right decision-makers.
Writing a Long-Term Agenda (201)
Build a multi-year agenda that outlasts a single news cycle.
Strategic Planning (202)
Turn vision into a plan, goals, theory of change, and milestones.
Campaign Strategy (202)
Design a winning campaign end to end, targets, tactics, timeline.
Organizing (201)
Scale a base, develop leaders, and run a distributed campaign.
Coalition Building
Bring organizations together around shared power and a shared ask.
Program Design
Design an advocacy program from goal to measurable outcome.
Data, Tracking & Impact
Dashboards, reporting, and measuring the impact that matters.
C3, C4 & PACs
Entity types and what each can legally do, structure your work right.
Messaging & Compliance
Nonpartisan rules, lobbying limits, and staying compliant.
Advocate from your field
Industry tracks, built with schools of education, medical & public-health schools, communications departments, and seminaries (partners like the NEA welcome). Teach current and future professionals to change the system from the inside out, across the 8 systems.
Advocacy for Medical & Public Health
For med and nursing students and providers, advocate for health justice.
Advocacy for Educators
For teachers and future teachers, advocate for students and schools.
Advocacy for Communicators
For comms students and pros, message movements that win.
Advocacy for Faith Leaders
For seminary and clergy, prophetic public leadership.
Tools & platforms
Hands-on with the tools movements actually run on.
Campaign Builder 101
Plan and run a real campaign in our Campaign Builder.
NGP VAN
Voter and supporter data, the organizer’s backbone.
PDI (Political Data Inc)
Voter data and targeting, a California organizing staple.
Action Network
Email, petitions, and actions that convert.
Mobilize
Events and volunteer mobilization, sign-ups to show-ups.
Phone Banking
Run a phone bank that actually moves people to act.
Text Banking
Peer-to-peer texting that reaches and activates at scale.
Canvassing & Door Knocking
Field organizing, the conversation at the door.
Email & CRM
Build a list and move it to action.
Voter Registration Drives
Register and mobilize voters (Vote.org).
AI for Good
Use AI to research, draft, and scale advocacy, responsibly.
Rapid Response
Move fast and on-message when the moment breaks.
Culture & narrative
Where culture meets change.
Culture, Film & Social Change
How story, film, and culture shift what’s possible, from Spike Lee to today.
Reframe Collective
Change the narrative to change the policy.
For students
TAKE CLASSES, JOIN THE WAITLIST.
Be first in the door when Power School opens. Tell us who you are and what you want to build.
For instructors
BECOME AN INSTRUCTOR.
Organizers, advocates, faith leaders, strategists, storytellers, if you carry the work, teach it. Tell us what you'd bring. (Reviewed before we follow up.)
Colleges · universities · educators
PARTNER WITH ADVOCACY U.
We co-build with universities, HBCUs, Tribal Colleges, and community colleges, from deans and chairs to professors, departments, and student orgs, bringing real campaigns, curriculum, and the Digital Power Institute to your students. Tell us where you are and what we'd build together.
FUEL THE WORK.
Advocacy U keeps power-building accessible. Your gift puts the tools in more hands.
Give →