Boycott · Economic Pressure · Corporate Accountability · Letter Campaign
BOYCOTT THE SOUTHEASTERN CONFERENCE
No Justice. No Games.
Nearly half of Power Five football players are Black — the labor powering the SEC’s billion-dollar economy. The same Southern states profiting off them are redrawing maps to erase Black votes. Economic power built this, and economic power can move it: withhold the tickets, the recruits, the revenue, until fair maps and fair representation are restored.
~48%
of Power Five football players are Black
56%
of Black Americans live in the South
Goal: 3,000 letters. Add yours.
★ THE BILLS
John R. Lewis Voting Rights Advancement Act
Restores the Voting Rights Act. Rep. Terri Sewell (D-AL), 221 co-sponsors, stuck in House Judiciary; needs 60 Senate votes. THE DEMAND: co-sponsor it.
Protect College Sports Act
The antitrust protection the SEC and NCAA need. Passed Senate Commerce 19-9 on Jun 18, 2026; heading to the floor before the Aug 10 recess. THE DEMAND: oppose it until the SEC and ACC condemn racial gerrymandering.
Tracked from congress.gov · updates as each bill moves.
★ WHAT'S HAPPENING
THE SITUATION
The Court gutted the Voting Rights Act. On April 29, 2026, the Supreme Court ruled 6-3 in Louisiana v. Callais that race cannot be used to draw congressional maps, even to protect Black voters. Justice Kagan wrote that the ruling left the Voting Rights Act "all but a dead letter."
Southern states moved the same day. Florida passed new maps that day. Tennessee eliminated its only majority-Black congressional district, fracturing Memphis and Shelby County into three pieces. Alabama, Louisiana, South Carolina, and Mississippi followed.
The coalition answered. The NAACP launched its "Out of Bounds" campaign. The Congressional Black Caucus killed the SCORE Act and is now moving to block the Protect College Sports Act (S. 4668 / H.R. 9137) unless conference leaders condemn racial gerrymandering — even as the Southeastern Conference fights that same bill while staying silent on voting rights. House Minority Leader Hakeem Jeffries called on athletes to look elsewhere.
We built the place to act. The Advocacy League built the activation infrastructure so every person who heard those calls has somewhere to turn that energy into pressure.
★ IN PLAIN TERMS
Racial gerrymandering — Drawing voting-district maps to weaken the political power of Black voters.
The Protect College Sports Act (S. 4668 / H.R. 9137) — The college-sports antitrust bill the SEC, NCAA, and White House want — the current leverage. The Congressional Black Caucus already killed its predecessor, the SCORE Act, and is now moving to block this one until conference leaders condemn racial gerrymandering.
★ WHY IT MATTERS
56%
of Black Americans live in the South — as the South goes, so goes the nation
The money runs on Black labor. The Southeastern Conference distributed more than one billion dollars to its sixteen member universities this year, built on Black athletic labor. The same states cashing those checks are the ones dismantling Black political representation.
As the South goes, so goes the nation. 56 percent of Black Americans live in the South. W.E.B. Du Bois said it plainly more than a century ago. This is not a regional story — it is a national emergency, and economic leverage is the pressure point.
We protect the students. This campaign protects the students and athletes. It pressures the institutions, sponsors, and officials who hold the power, never the young people whose labor they profit from. No student should lose their aid, their standing, or their future for a system they did not build.
★ WHO'S CARRYING THIS FIGHT
From the Capitol to the streets, this is the line of power behind the bill.
★ THE CONSTITUTIONAL QUESTION
The racial gerrymanders driving this fight implicate the 14th and 15th Amendments — the same violation the John Lewis Act would let voters challenge in court.
★ RUBRIC SCORES
How we score every fight in our Campaign Lab — so we put power where it changes lives.
Viability
Medium
Recommendation
Launch Now
Justice & Freedom Agenda
Democracy & Economic Justice
Democracy
Protecting
Repair
Anti-Black Repair
Public health
Minimal
Why this viability: Billion-dollar institutions and brand-sensitive sponsors are pressure-able — coordinated economic withdrawal is the lever that works when politics stalls.
★ WIN PATH · Economic leverage
Chokepoint: Sponsors + institution revenue · The play: Squeeze the money, not the athletes — pressure sponsors; demand institutions condemn gerrymandering · Leverage: $1B+ conference revenue · brand risk · tie to the John Lewis Act
Eight-systems impact
Historical pattern: Economic boycott as Black political power — the Montgomery playbook applied to a billion-dollar sports economy built on Black athletic labor.
★ WHAT WE'RE DEMANDING
Congress: Pass the John Lewis Voting Rights Advancement Act, and oppose the Protect College Sports Act (S. 4668 / H.R. 9137) until the SEC and the ACC condemn racial gerrymandering.
Southern officials: Restore fair maps.
Institutions and sponsors: Speak out — or face organized economic withdrawal.
The line we hold: We pressure the institutions, sponsors, and officials with the power — never the students and athletes whose labor they profit from.
★ THE RECEIPTS
$1.03B
distributed to 16 Southeastern Conference universities in FY2024-25
Source: Southeastern Conference (official)
56%
of Black Americans live in the South
Source: Pew Research, 2019
9
states have redrawn congressional maps since last year
Source: Associated Press, May 2026
6-3
Supreme Court ruling in Louisiana v. Callais gutting the Voting Rights Act
Source: U.S. Supreme Court, April 29, 2026
★ HOW THIS ACTION WORKS
One signature sends a coordinated set of letters to every decision-maker at once. Each letter carries a specific, trackable demand.
LETTER 1 — ELECTED OFFICIALS
Goes to: U.S. Senators, U.S. House members, governors, attorneys general, and state legislators, auto-routed by zip code
Demand: Co-sponsor the John Lewis Voting Rights Advancement Act (H.R. 14 / S. 2523), oppose the Protect College Sports Act (S. 4668 / H.R. 9137) until the SEC and ACC condemn racial gerrymandering, and restore fair maps.
LETTER 2 — INSTITUTIONS
Goes to: Southeastern Conference Commissioner Greg Sankey, NCAA President Charlie Baker, ESPN, and member university presidents
Demand: Issue a public statement condemning racial gerrymandering in your member states.
LETTER 3 — CORPORATE SPONSORS
Goes to: Confirmed Southeastern Conference sponsors: Dr Pepper, Allstate, Regions Bank, T-Mobile, Southwest Airlines, Sonic (Inspire Brands), Academy Sports, and Johnsonville
Demand: Make a public statement and use your sponsorship leverage to demand conference leaders act.
LETTER 4 — HBCUS
Goes to: Presidents and Athletic Directors at Howard, Morehouse, Spelman, FAMU, North Carolina A&T, Hampton, Southern University, Texas Southern, Jackson State, Tuskegee, and Prairie View A&M
Demand: Build the divestment pathway: dedicated transfer-scholarship programs, NIL collectives competitive with the SEC, academic pathways that protect financial aid, and formal recruitment infrastructure — so choosing an HBCU is a real, fully supported choice.
LETTER 5 — SOCIAL PRESSURE
Goes to: Coordinated posts across X and social platforms tagging every target
Demand: Amplify #NoJusticeNoGames, #BoycottTheSEC, and #ProtectBlackVotingPower.
★ COALITION SIGN-ON
The Advocacy League invites organizational sign-on, co-promotion, and direct partnership. Add your name and logo to coalition materials.
501(C)(3)
C3 organizations can participate in civic education and petition promotion.
501(C)(4)
C4 organizations can participate fully in the pressure campaign.
TAKE ACTION NOW
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