A group in Build Power and Take Action shirts standing together for coordinated economic action
LiveNewEconomic Justice & Wealth EquityNarrative & Media Justice

Pledge · Economic Pressure · Corporate Accountability

THE ECONOMIC POWER PLEDGE

Move your money with the movement.

Black America holds more than a trillion dollars in spending power. Pledge to move yours with the movement, on purpose and together.

TAKE THE PLEDGE

★ WHAT'S HAPPENING

THE SITUATION

The Economic Power Pledge is The Advocacy League's commitment for sustained economic action. It is not a one-day blackout. It is a standing promise to use your everyday spending as leverage: to honor active boycotts, to redirect dollars toward Black-owned and values-aligned businesses, and to move together the moment a coordinated action is called.

Start here · spend your values

Independent directories — vet each business yourself before you buy.

★ IN PLAIN TERMS

Coordinated economic actionChoosing together — on purpose, at the same time — where our money does and doesn’t go, so the pressure is felt.

Buying / spending powerThe total dollars a community spends. Organized, it’s leverage; scattered, it’s invisible.

★ WHY IT MATTERS

$1.6T

Black U.S. annual spending power — organized, it moves institutions

Black Americans hold more than a trillion dollars in annual spending power. Spent without coordination, it is invisible. Organized, it is one of the most powerful tools we have. From Montgomery to today, economic pressure has moved institutions that ignored everything else. The pledge turns scattered spending into a force.

★ WHO'S CARRYING THIS FIGHT

From the Capitol to the streets, this is the line of power behind the bill.

Hannah Naomi JonesHannah Naomi JonesThe advocate · Founder, The Advocacy League — turning spending into power
The Advocacy LeagueThe movement — building power with the people

★ RUBRIC SCORES

How we score every fight in our Campaign Lab — so we put power where it changes lives.

Viability

Medium

Recommendation

Launch Now

Justice & Freedom Agenda

Economic Justice & Wealth Equity

Democracy

Building

Repair

Repair Infrastructure

Public health

Minimal

Why this viability: People-powered and always available — the win depends on coordination and sustained participation, which we control.

★ WIN PATH · Collective economic power

Chokepoint: Corporate revenue · The play: Coordinated, sustained, targeted — move together on one target, one demand · Leverage: $1.6T Black spending power · sponsor pressure

Eight-systems impact

Health LowEconomics HighJustice LowEducation LowMedia MediumEnvironment Faith MediumPower High

Historical pattern: From Montgomery to today — Black economic withdrawal as the pressure that moved institutions that ignored everything else.

★ WHAT WE'RE DEMANDING

Take the pledge. Commit to spend your power with intention and to act when a coordinated economic action is called.

★ THE RECEIPTS

$1.6T

Black U.S. annual spending power

Source: Selig Center, UGA

381 days

the Montgomery boycott — economic pressure that won

Source: history

On purpose

scattered dollars → organized force

Source: The Advocacy League

TAKE ACTION NOW

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